Universal Theory of Color | 2009
Done at CalArts
A design studio identity for a studio based in India. The title of the studio is a play on cultural differences through the spelling. This is a modular identity system which can be adapted into any language, perfect for a diverse country like India. Even used with very different scripts, every mark feels the same. To execute the idea, I took existing typefaces in Roman script and translated them into lettering for the others scripts to make the word 'Color', spelled phonetically.
Done at CalArts
A design studio identity for a studio based in India. The title of the studio is a play on cultural differences through the spelling. This is a modular identity system which can be adapted into any language, perfect for a diverse country like India. Even used with very different scripts, every mark feels the same. To execute the idea, I took existing typefaces in Roman script and translated them into lettering for the others scripts to make the word 'Color', spelled phonetically.
